PostHog Error Tracking Alerts
I recently tested PostHog’s updated Error Tracking alerting. One improvement stood out immediately: I can now send alerts directly to…
Author: Moein Heshmati
Moein Heshmati is Co-Founder of 99Ways, specializing in analytics engineering, tracking, and experimentation systems. He writes about data quality, measurement, technical implementation, and reliable experimentation.
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PostHog TikTok Ads Integration: Conversion Tracking
This guide focuses on integrating PostHog with TikTok Ads so you can send conversion events from PostHog directly into TikTok’s…
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Metric Breakdowns in PostHog Test Results
Metric breakdowns can show whether an experiment’s observed effect differs across event-property values, but a positive subgroup is not automatically…
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PostHog Experiment Replay Summaries
I have found this update especially useful when reviewing experiment outcomes that show a clear pattern in the numbers but…
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PostHog Reddit Ads Integration: Conversion Tracking
If you are running Reddit Ads, browser-only tracking is usually not enough. Ad blockers, privacy controls, cookie restrictions, checkout flows,…
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Launch PostHog Experiments Without Metrics
One of the PostHog updates I found genuinely useful is the ability to launch experiments without setting metrics first. For…
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PostHog Google Ads Integration: Conversion Tracking
Today, I want to explain how to integrate your PostHog conversion tracking with Google Ads. The objective is to achieve…
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PostHog SQL Variable Management
One small PostHog updates just removed a bunch of friction from my workflow: SQL variables are now actually manageable at…
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PostHog Meta Ads Integration: Conversion Tracking
This guide explains how to send conversion events such as CompleteRegistration, Lead, AddToCart, InitiateCheckout, and Purchase to Meta, along with all available customer context and event metadata, including email address, first and last name, phone number, address information, order value, currency, and other matching parameters that help improve attribution and event match quality.
