Featured Experiments highlights high-impact tests we’ve run for clients at 99ways. Each article shows the hypothesis, setup, results, and the changes we made after the test. These are experiments that created meaningful improvements, not cosmetic tweaks.

You’ll see tests on pricing, messaging, onboarding, offers, and checkout flows. We also share segment insights, unexpected findings, and operational lessons. Everything here comes from disciplined, data-driven testing.

If you want inspiration for experiments that move revenue, this is your shortlist. Browse these experiments to learn what works and design stronger tests.