Video Length A/B Test: Short vs Long
This is another test focused on the videos used in our client’s sales page.This time, we’re trying to understand how…
Optimization Experiences
Optimization Experiences showcases real CRO work from client projects. Each article explains what we found, what we changed, and how it affected conversions. These posts show our full process from audit to experiment rollout.
You’ll see how we locate data problems, prioritize issues, and design effective tests. We cover funnels in SaaS, e-commerce, and info products. The goal is to reveal how disciplined optimization works in the real world.
If you want to understand expert decision-making, this section helps. Use these stories to avoid common mistakes and spot profit leaks in your own funnel.
-
-
Headline Multi-Variant Test: Which Message Won?
Quick answer: The headline promising free luxury experiences “in every area of your life” led this six-way test at 5.24%,…
-
Video Controls A/B Test: Removing Controls Lowered Opt-Ins
Quick answer: The no-controls video version had a lower opt-in rate across 1,962 participants over three days, so keeping viewer…
-
Radio Buttons vs Multiple CTAs: Impact on Opt-Ins
The complete date-selection package had the highest observed opt-in rate, but the experiment did not establish that radio buttons alone…
-
Headline A/B Test: Simple vs Complex Copy
One benefits-led headline rewrite increased the reported purchase rate from 0.20% to 0.43% across 7,920 users over 45 days. The…
-
Webinar Join Rate A/B Test: Do Shorter Waits Boost Attendance?
A two-minute post-registration schedule produced a higher reported webinar-join rate than a wait of up to 15 minutes, but the…
-
Timestamp A/B Test: Does Time Help or Hurt?
Keeping “11 AM ET” in the challenge headline produced the higher observed opt-in rate: 35.36% versus 32.33% for the date-only…
-
Testimonial A/B Test: Does Social Proof Boost Conversions?
Our Hypothesis Adding testimonials would make the page feel more credible, and that boost in perceived trust would encourage more…
-
CTA Button A/B Test: Animation vs No Animation
Removing a CTA’s wobble animation increased the measured next-page conversion rate from 50.66% to 54.91% in this seven-day experiment. The…
