99Ways Academy — PostHog & CRO Guides
Sharing our optimization experiences, won or failed
PostHog Experiment Replay Summaries
I have found this update especially useful when reviewing experiment outcomes that show a clear pattern in the numbers but do not fully…
PostHog Reddit Ads Integration: Conversion Tracking
If you are running Reddit Ads, browser-only tracking is usually not enough. Ad blockers, privacy controls, cookie restrictions, checkout flows, app flows, and…
Launch PostHog Experiments Without Metrics
One of the PostHog updates I found genuinely useful is the ability to launch experiments without setting metrics first. For a broader implementation…
PostHog Google Ads Integration: Conversion Tracking
Today, I want to explain how to integrate your PostHog conversion tracking with Google Ads. The objective is to achieve the highest possible…
PostHog SQL Variable Management
One small PostHog updates just removed a bunch of friction from my workflow: SQL variables are now actually manageable at scale. You can…
PostHog Meta Ads Integration: Conversion Tracking
This guide explains how to send conversion events such as CompleteRegistration, Lead, AddToCart, InitiateCheckout, and Purchase to Meta, along with all available customer context and event metadata, including…
Combine Events in PostHog Trends
When I’m building a Trends insight in PostHog, I often run into the same problem: one product outcome shows up under multiple event…
PostHog vs Segment: Analyst’s Guide
Quick answer: Choose PostHog when you need product analytics, session replays, feature flags, surveys, and experiments in one place. Choose Twilio Segment when…
Save IP Addresses to PostHog Person Properties
Why Save IP Addresses to PostHog Person Properties? Problem: IP is only available on event properties (e.g. $ip on $pageview), but you need…
