99Ways Academy — PostHog & CRO Guides
Sharing our optimization experiences, won or failed
Application Form A/B Test: Urgency Question Impact on Lead Quality
In conversion rate optimization (CRO), we often hear the mantra “simpler is better.” Streamline the form. Remove friction. Cut the clutter. But what…
Relatability A/B Test: Making Visitors Feel Seen
Here we are with another experiment and another lesson for anyone who wants to improve their website’s conversion rate. This time, we worked…
PostHog vs Hyros: Which Tracking Tool Fits Best?
PostHog and Hyros both help you understand growth, but they are built for different decisions. PostHog is best when you need to understand…
Form Merge CRO Case Study: 26% Lift
Combining booking and application into one experience increased the reported complete-application rate from 14% to 17.5% across 1,409 participants over five days. Those…
How to Reduce PostHog Costs
If you’re using PostHog as your analytics and experimentation platform, you might have chosen it because it’s generous with its free limits, offers…
Pricing A/B Test: Trial vs No Trial, $27 vs $17
This four-arm subscription test produced an early signup leader, but the later revenue winner is not yet proven by equal-age cohort evidence. The…
Testimonial Placement A/B Test: Impact on Conversions
Social proof near a post-registration offer can be tested as placement, format or amount—but those are different questions. One historical test moved testimonials…
Social Proof A/B Test: Do Live Notifications Increase Conversions?
Quick answer: Adding a live Provely activity widget reached a 4.64% conversion rate and a 94.79% probability of beating the original page across…
Video Length A/B Test: Short vs Long
This is another test focused on the videos used in our client’s sales page.This time, we’re trying to understand how our audience reacts…
