99Ways Academy — PostHog & CRO Guides
Sharing our optimization experiences, won or failed
Hyros Experts: Hiring Guide and List
Quick answer Seriously consider hiring a Hyros expert when you are making real budget-allocation decisions from tracking that spans multiple platforms, multi-step funnels,…
How to Hire a PostHog Expert
What does a PostHog expert actually do? Many people who advertise themselves as “PostHog experts” are developers who can wire events or install…
Consistent UTMs for Reliable Marketing Attribution
UTMs are small, but they decide whether your campaign reporting is usable. When every campaign link follows the same naming rules, your analytics…
PostHog Currency Conversion and Revenue Tracking
Convert each transaction into a reporting currency using its currency code, amount and an explicit rate date. In PostHog, the argument order is…
PostHog WordPress Installation Methods
If you have a WordPress website and want to set up PostHog, you’re probably wondering which plugins, extensions, or integration options are available….
PostHog Shopify Installation Methods
If you want to use PostHog on Shopify, you have a few different setup options. The right choice depends on what you need…
Pre-Lander Opt-In Form A/B Test: 52% Lift
A shorter, conversational pre-lander form increased the reported opt-in rate from 21.12% to 32.05% during an 11-day experiment. That is +10.93 percentage points…
Form Design for Lead Quality, Not Just Volume
Design application forms around the information needed to qualify and serve a lead—not around submission volume alone. Two historical tests illustrate the trade-off:…
Webinar Waiting Room A/B Test: What Drives Conversions?
The default 27-second waiting room led the two alternatives on the outcomes reported in this historical test, but the surviving article does not…
