99Ways Academy — PostHog & CRO Guides
Sharing our optimization experiences, won or failed
Headline Multi-Variant Test: Which Message Won?
Quick answer: The headline promising free luxury experiences “in every area of your life” led this six-way test at 5.24%, but with 6,853…
Video Controls A/B Test: Removing Controls Lowered Opt-Ins
Quick answer: The no-controls video version had a lower opt-in rate across 1,962 participants over three days, so keeping viewer controls remains the…
Radio Buttons vs Multiple CTAs: Impact on Opt-Ins
The complete date-selection package had the highest observed opt-in rate, but the experiment did not establish that radio buttons alone were the winning…
Headline A/B Test: Simple vs Complex Copy
One benefits-led headline rewrite increased the reported purchase rate from 0.20% to 0.43% across 7,920 users over 45 days. The rewrite changed length,…
Webinar Join Rate A/B Test: Do Shorter Waits Boost Attendance?
A two-minute post-registration schedule produced a higher reported webinar-join rate than a wait of up to 15 minutes, but the surviving article contains…
PostHog Installation on ClickFunnels
Installing PostHog on ClickFunnels is a small setup, but it has a large impact on how much you can trust your funnel data….
Timestamp A/B Test: Does Time Help or Hurt?
Keeping “11 AM ET” in the challenge headline produced the higher observed opt-in rate: 35.36% versus 32.33% for the date-only version across 857…
PostHog A/B Testing on ClickFunnels
Quick answer: Duplicate the ClickFunnels page you want to test, create and save a PostHog experiment, then create a control and test elements…
Testimonial A/B Test: Does Social Proof Boost Conversions?
Our Hypothesis Adding testimonials would make the page feel more credible, and that boost in perceived trust would encourage more users to opt…
