99Ways Academy — PostHog & CRO Guides
Sharing our optimization experiences, won or failed
CTA Button A/B Test: Animation vs No Animation
Removing a CTA’s wobble animation increased the measured next-page conversion rate from 50.66% to 54.91% in this seven-day experiment. The result supports the…
PostHog Internal User Filtering
Picture this: your analytics should reflect real users, not coworkers clicking around. so when tracking activity with PostHog, blocking off internal traffic makes…
PostHog Slack Integration: Event Alerts
If you’re using PostHog to monitor user behavior and product analytics, the PostHog Slack integration is a powerful way to stay informed in…
PostHog Alert Setup for Websites
Analytics dashboards are useful, but they only help when someone checks them. PostHog alerts make your website analytics proactive. Instead of discovering a…
PostHog Experiment & Feature Flag Naming Guidelines
Clear and consistent naming helps your team instantly understand what each PostHog experiment is for, without having to dig through its setup. If…
PostHog A/B Testing on Shopify
You can run a trustworthy PostHog A/B test on Shopify without installing a dedicated testing app. The difficult part is not creating the…
PostHog A/B Testing on WordPress
Running an A/B test on WordPress with PostHog is possible, but the setup needs more care than a simple tracking snippet. PostHog experiments…
PostHog Shopify Installation and Event Tracking
Time after time, it strikes me how often Shopify merchants hunt for better ways to track what happens in their stores – sometimes…
PostHog Setup: Account, Organization, Project, and Tracking
In this blog we share our experience in conversion rate optimization and everything that we faced along the way. PostHog, being our main…









