Consistent UTMs for Reliable Marketing Attribution
UTMs are small, but they decide whether your campaign reporting is usable. When every campaign link follows the same naming…
Author: Amin Heshmati
Amin Heshmati is an author at 99Ways focused on PostHog, conversion optimization, experimentation, attribution, and analytics implementation. He writes about building reliable measurement systems and using data to improve digital performance.
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PostHog Currency Conversion and Revenue Tracking
Convert each transaction into a reporting currency using its currency code, amount and an explicit rate date. In PostHog, the…
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PostHog WordPress Installation Methods
If you have a WordPress website and want to set up PostHog, you’re probably wondering which plugins, extensions, or integration…
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PostHog Shopify Installation Methods
If you want to use PostHog on Shopify, you have a few different setup options. The right choice depends on…
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Pre-Lander Opt-In Form A/B Test: 52% Lift
A shorter, conversational pre-lander form increased the reported opt-in rate from 21.12% to 32.05% during an 11-day experiment. That is…
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Form Design for Lead Quality, Not Just Volume
Design application forms around the information needed to qualify and serve a lead—not around submission volume alone. Two historical tests…
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Webinar Waiting Room A/B Test: What Drives Conversions?
The default 27-second waiting room led the two alternatives on the outcomes reported in this historical test, but the surviving…
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Application Form A/B Test: Urgency Question Impact on Lead Quality
In conversion rate optimization (CRO), we often hear the mantra “simpler is better.” Streamline the form. Remove friction. Cut the…
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Relatability A/B Test: Making Visitors Feel Seen
Here we are with another experiment and another lesson for anyone who wants to improve their website’s conversion rate. This…
