Form Merge CRO Case Study: 26% Lift
Combining booking and application into one experience increased the reported complete-application rate from 14% to 17.5% across 1,409 participants over…
Author: Amin Heshmati
Amin Heshmati is an author at 99Ways focused on PostHog, conversion optimization, experimentation, attribution, and analytics implementation. He writes about building reliable measurement systems and using data to improve digital performance.
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Pricing A/B Test: Trial vs No Trial, $27 vs $17
This four-arm subscription test produced an early signup leader, but the later revenue winner is not yet proven by equal-age…
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Testimonial Placement A/B Test: Impact on Conversions
Social proof near a post-registration offer can be tested as placement, format or amount—but those are different questions. One historical…
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Social Proof A/B Test: Do Live Notifications Increase Conversions?
Quick answer: Adding a live Provely activity widget reached a 4.64% conversion rate and a 94.79% probability of beating the…
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Video Length A/B Test: Short vs Long
This is another test focused on the videos used in our client’s sales page.This time, we’re trying to understand how…
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Headline Multi-Variant Test: Which Message Won?
Quick answer: The headline promising free luxury experiences “in every area of your life” led this six-way test at 5.24%,…
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Video Controls A/B Test: Removing Controls Lowered Opt-Ins
Quick answer: The no-controls video version had a lower opt-in rate across 1,962 participants over three days, so keeping viewer…
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Radio Buttons vs Multiple CTAs: Impact on Opt-Ins
The complete date-selection package had the highest observed opt-in rate, but the experiment did not establish that radio buttons alone…
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Headline A/B Test: Simple vs Complex Copy
One benefits-led headline rewrite increased the reported purchase rate from 0.20% to 0.43% across 7,920 users over 45 days. The…
